Pret has released its Christmas sandwich after thousands of commuters missed out during lockdown last year.
The sandwich chain, which has suffered tremendously over the course of the pandemic due to people working from home, said it wanted to “spread joy” in July and will keep the festive menu item on sale for a month.
Pret roped in the former Slade singer Noddy Holder to help promote the sandwich.
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He’s the star of a new video marking its return and on Tuesday morning was scheduled to be at the company’s Soho site in London handing out freebies to coffee shop fans.
Despite the summer season, the dish will be the same as it was during the Christmas before coronavirus.
This means Pret’s mix of turkey, port, orange and cranberry sauce, pork stuffing, baby spinach leaves, crispy onions, and mayonnaise will be available until the first week of August.
Clare Clough, the brand’s manager director, told i: “It’s been a tough year for our teams and customers, which is why we wanted to do something special this summer to help spread joy to everyone, in line with the easing of restrictions.
“Many of our customers missed Pret Christmas last year, and for some it was the first time in over 20 years.”
Ms Clough mentioned that Pret has continuously sought to attract new customers during a challenging period.
The sandwich offer follows a new coffee subscription, as well as the launch of bake-at-home croissants in supermarkets.