High street retailer M&S has found itself in hot water with shoppers after the brand shared a ‘controversial’ Instagram post.
The retailer has now issued a statement online after facing backlash.
Earlier this week, the retailer shared images of its new bacon and egg naan roll.
But the posting of the image sparked fury among some, who accused the chain of copying popular restaurant Dishoom.
“Copying Dishoom!!!” said one Instagram user.
Another wrote: “Yep immediately thought Dishoom.”
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“It’s basically the @dishoom dish,” slammed a third.
A fourth person said: “We all know @dishoom did this first. At least have the courtesy to mention that it’s inspired by them.”
Dishoom has now spoken out over the incident, reports EuroJournal.
The chain wrote: “Dearest friends, it may not have escaped some people’s notice that a rather famous retailer has, in the past days, been peddling the recipe for a dish that is especially close to our hearts.
“In fairness to @marksandspencer, they did, after much prompting from our kind patrons (for which we’re truly grateful) credit Dishoom as their inspiration. We were happy to have a little fun in response (and we got to eat a fair few Percy Pigs in the process).”
Dishoom added: “They say imitation is the sincerest form of flattery, and we were, of course, a little taken aback to have inspired such an esteemed establishment.
“It has since become clear that this recipe is now being used, without any credit, across numerous paid advertising platforms – and for all our flippancy, in honesty, it hurts.
“After a year in which our cafés have been mostly closed, a year when we’ve spent many months (and countless sleepless nights) perfecting our first-ever meal kit to be able to bring this much-loved dish to the doors of patrons nationwide, it hurts all the more.”
It added: “To attempt to profit off a dish that has become synonymous with a restaurant (which, like so many others, is doing everything in its power to stay afloat, to rebuild, and to protect over 950 jobs), seems to me pretty cheeky.”
The chain then addressed M&S directly and said “this isn’t just a bacon naan roll, this is the Dishoom Bacon Naan Roll, and it means a great deal more to us than you know.”
M&S has now responded to the claims.
Posting on its Instagram story, the brand said: “You may have seen some posts from us and @Dishoom this week. @Dishoom, we wanted to say we think you’re great at what you do and want to stay friends.
“We’re asking all of our followers to support the incredible work @dishoom do by booking a table at one of their restaurants or buying their delicious bacon naan kit by swiping up.”
It added: “We highly respect the incredible work @dishoom do to support children’s meal charities, and we’ll be reaching out to @magicbreaky.”
When approached by EuroJournal M&S chose not to comment beyond its Instagram statement.